{"id":1714,"date":"2024-09-05T10:58:07","date_gmt":"2024-09-05T08:58:07","guid":{"rendered":"https:\/\/www.moulin-astreia.com\/moulin-a-meule-de-pierre-ouvrez-de-nouveaux-horizons\/"},"modified":"2024-09-17T15:35:55","modified_gmt":"2024-09-17T13:35:55","slug":"stone-mill-open-up-new-horizons","status":"publish","type":"post","link":"https:\/\/www.moulin-astreia.com\/en\/stone-mill-open-up-new-horizons\/","title":{"rendered":"Stone mill: open up new horizons"},"content":{"rendered":"\n<p id=\"viewer-3h5vv\">Our aim? To help you produce a <strong>quality wholemeal flour<\/strong>, made from the cereals of your choice, and so add a host of nutritional properties to your food. Because yes, the <strong>Astri\u00e9 mill<\/strong> actually offers cereal growers the chance to reinvent their production. So how can you open up new professional horizons with <strong>this stone mill<\/strong>? We tell you all about it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-f8k8a\"><strong>Stone mill: local flour<\/strong><\/h2>\n\n\n\n<p id=\"viewer-4pn9n\"><strong><a href=\"https:\/\/www.moulin-astreia.com\/en\/moulin-astrie-notre-guide-en-5-etapes-pour-faire-votre-choix\/\">Astri\u00e9-type stone mills<\/a><\/strong> are the ideal allies to help <strong>cereal growers<\/strong> produce high-quality flour.<\/p>\n\n\n\n<p>Why would you do this? Because <strong>traditional<\/strong> <strong>roller mills<\/strong> and <strong>stone mills rotate<\/strong> too fast, which heats up the grain and oxidises it. The result is <strong>white, refined flour<\/strong>, devoid of <strong>nutritional<\/strong> value and <strong>flavour<\/strong>. This is a far cry from the healthy, local flour that customers are now looking for.<\/p>\n\n\n\n<p id=\"viewer-3bvj3\">That&#8217;s why the <strong>Astri\u00e9 mill<\/strong> deserves a closer look\u2026<\/p>\n\n\n\n<p id=\"viewer-2ru75\">It will help <strong>cereal growers<\/strong> and <strong>bakers<\/strong> to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produce healthy <strong>wholemeal or semi-complete flour<\/strong>, rich in <strong>fibre<\/strong>, <strong>minerals<\/strong> and <strong>vitamins<\/strong><\/li>\n\n\n\n<li>Produce flour with an inimitable <strong>taste<\/strong>, from any variety of cereal, as long as it is sufficiently dry (<strong>spelt, maize, soft wheat, durum wheat, rye, buckwheat, chestnut<\/strong>, etc.)<\/li>\n\n\n\n<li>Produce flour that meets our customers&#8217; <strong>requirements<\/strong>, whether <strong>organically grown<\/strong> and\/or <strong>gluten-free<\/strong><\/li>\n<\/ul>\n\n\n\n<p>So, to win <strong>new market share<\/strong> and breathe new life into your <strong>business<\/strong>, here are the distribution channels you should use to offer flour from your <strong>stone mill<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-51.jpeg\" alt=\"\" class=\"wp-image-1023\" srcset=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-51.jpeg 700w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-51-225x300.jpeg 225w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-cn3j5\"><strong>Selling flour in organic shops<\/strong><\/h2>\n\n\n\n<p>If there&#8217;s one particularly interesting distribution channel to target when producing your own quality flour, it&#8217;s <strong>organic shops<\/strong>. Opting to <strong>grow cereals organically<\/strong> represents a real opportunity for development, as it responds to the many concerns consumers have about their health.<\/p>\n\n\n\n<p>In <strong>organic shops<\/strong>, consumers are looking for products that cannot be found in traditional supermarkets. They want to reinvent the way they eat, and opt for foods that take care of them.<\/p>\n\n\n\n<p>In this sense, offering your <strong>organic wholemeal flour<\/strong>, made from <strong>local cereals<\/strong>, is a particularly interesting strategy for winning new market share.<\/p>\n\n\n\n<p>In these <strong>shops, local agriculture<\/strong> is also often highlighted, allowing you to stand out from the crowd!<\/p>\n\n\n\n<p>If you want to get even closer to your customers, you can also visit <strong>farmers&#8217; markets<\/strong>, where you can meet them directly and sell your products without any intermediaries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-9quv5\"><strong>Sell directly from your farm<\/strong><\/h2>\n\n\n\n<p id=\"viewer-48cme\">As demand for <strong>quality, local<\/strong> produce continues to grow, selling within your own farm is a development priority.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-50.jpeg\" alt=\"\" class=\"wp-image-1022\" srcset=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-50.jpeg 700w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-50-300x300.jpeg 300w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-50-150x150.jpeg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>On the spot, offer customers the various <strong><a href=\"https:\/\/www.moulin-astreia.com\/en\/produire-une-farine-non-raffinee-notre-guide-2020\/\">unrefined flours<\/a><\/strong> you produce, as well as the <strong>bread<\/strong>, <strong>biscuits<\/strong>, <strong>pastries<\/strong> and <strong>pasta<\/strong> you use to make them. Don&#8217;t hesitate to highlight the <strong>nutritional benefits<\/strong> of your flours (<strong>proteins, minerals, fibre, vitamins<\/strong>, etc.), and the way in which they have been grown, to offer customers a totally transparent relationship.<\/p>\n\n\n\n<p>At your point of sale, showcase your <strong>stone mill<\/strong>. Customers will then be able to see the flour being produced directly, enabling you to create a bond of <strong>trust<\/strong> with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-c2nc4\"><strong>Selling flour online<\/strong><\/h2>\n\n\n\n<p id=\"viewer-3edff\">By <strong>producing<\/strong> your flour directly on the farm, you can also choose to sell your <strong>flour online<\/strong>. In this way, you can reach a large part of the country by showcasing your products on your website.<\/p>\n\n\n\n<p id=\"viewer-37a87\">To do this, it will be essential to work on the <strong>content<\/strong> of your site, highlighting each stage of production:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reasons for choosing a particular type of <strong>cereal<\/strong> (nutritional properties, etc.)<\/li>\n\n\n\n<li><strong>Environmentally-friendly<\/strong> cultivation<\/li>\n\n\n\n<li>Transformation of the grain into flour using the <strong>Astri\u00e9 type stone mill<\/strong>, which preserves the <strong>nutritional values of the cereals<\/strong><\/li>\n<\/ol>\n\n\n\n<p id=\"viewer-2gjg0\">You can also offer foods produced from flour: <strong>wholemeal pasta, bread, biscuits<\/strong>, etc. To increase the average shopping basket, broadening your offer is an essential strategy.<\/p>\n\n\n\n<p id=\"viewer-1t0si\"><em>The Astri\u00e9 type stone mill, by unrolling the grain rather than grinding it, enables you to obtain healthy, nutritious flour. And there are many ways of offering consumers this exceptional flour! It&#8217;s up to you to choose the ones that suit you best.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-45-1024x615.png\" alt=\"\" class=\"wp-image-1021\" srcset=\"https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-45-1024x615.png 1024w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-45-300x180.png 300w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-45-768x461.png 768w, https:\/\/www.moulin-astreia.com\/wp-content\/uploads\/2024\/09\/image-45.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If there&#8217;s one mill that produces quality flour, it&#8217;s the stone mill. If you&#8217;re still undecided about which type of stone mill to choose, it&#8217;s high time you took a closer look at the Astri\u00e9 mill. <\/p>\n","protected":false},"author":1,"featured_media":1516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stone mill: open up new horizons | Astr\u00e9\u00efa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moulin-astreia.com\/en\/stone-mill-open-up-new-horizons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stone mill: open up new horizons | Astr\u00e9\u00efa\" \/>\n<meta property=\"og:description\" content=\"If there&#039;s one mill that produces quality flour, it&#039;s the stone mill. 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